blogging for money

Traffic is a battle that every blogger, or for that matter, every site owner has to struggle with.

The “old style” approaches like exchanging links with other site owners, becoming active in related forums and discussions may seem a little obvious, but the truth is the basics seem to be where so many of us get derailed.

Far too many bloggers chase software to generate traffic for them, in an endless pursuit of some sort of traffic “lottery” when in fact if they spent the same amount of time just covering the basics of quality content in even 4 or 5 articles each week, plus networking with sites of similar nature, their traffic would grow in a far more stable and renewable manner.

Visitors love quality content, and will refer others to your site to share that quality content.

I guess the long and the short of it is that SEO is important, but “VO”, or Visitor Optimization is more important, at least imho. If visitors like your site, they return to it frequently. The truth about seo in my experience has been that if visitors like your content, so does Google, and both of these translate directly into traffic gains.

To step back even further from the forest so to speak, it is important to put a little thought into what exactly it is that you want the traffic for. Web visitors for the sake of themselves is all but completely pointless. So what is it that you want these visitors to do? There needs to be a clear call to action or some sort of well defined process or step you want the visitor to take. Some examples might be are;

  1. subscribe to your newsletter;
  2. subscribe to your RSS feed;
  3. purchase a product from you; end
  4. some other action.

So to nutshell this, exploring the traditional methods and more creative approaches to traffic generation is important, but equally important is what you are going to do with the visitors once you get them to your site.

Conversion is really what this is about. Traffic means little without some sort of desirable outcome.

Regards,

Ron Davies