Google Adsense Bounce Rate & Pagerank

So many web marketers use web page traffic exchange system and start page exchanges as part of their website promotion strategy.

In many cases this is a very bad idea, particularly when it comes to Google Adsense sites and Pagerank.

Need proof? Have a look at how favorably Google views the traffic sent to one of my sites by Trafficswarm.com.

I think you will be surprised – I was!

I highly recommend for best viewing that you click the “Full Screen” button in the player below.

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I receive emails daily from vendors soliciting me to promote or at least review their products. Unfortunately, that just goes with the territory when you have a face and more so a web site that is well-known in affiliate marketing, especially as it  relates to Clickbank.

Believe it or not, I have almost 2 dozen vendors that want me to show off their products at the Earn1KaDay IM Summit Conference in Orlando this month. Sorry, guys and gals, that’s just not going to happen. Nothing personal, and this is not intended to discredit or even just “dis” any of the products or vendors, but things simply don’t work that way.

We are all competing for the attentions of those that we feel can help us along, but there is due process in place (hint: fill out the contact form and be sure to send a download link to test the product- wait 48 hours or so, you know…be patient :>)

In any event, once in a while a product title or byline catches my eye, and I simply have to open the email and see what is being promoted.  After all, you never know when you will meet the next Seth Godin in your inbox.

Today’s product is one that claims Google is dead as far as affiliates are concerned, which of course concerns me quite a bit, at least if there is any truth to it.

The product is called “Yahoo Cash For Idiots“, perhaps a little less flattering than I might like this early in the new year, but I had a look at this fellow might be onto something. I have been a long time proponent of avoiding Google Adwords at all costs, even after one of us here attending a few very good workshops on the subject, the most notable being Perry Marshall’s Bootcamp at his place in Chicago 2 years ago, and all sorts or smaller less notable ones since.

Truth is, I am waiting with baited breath for somebody to come up with something better than Adwords- better than Adwords in that it works WITHOUT a dergree from Google on how to make it work profitably.

Conservative estimates put the money losers on Adwords in the 80% to 85% percent range, with about 10% breaking even, and the rest are, well, the Adwords Gods, or maybe just Perry Marshall and Seth Godin :>)

Enough belly-aching, I know. Back to the product – it is based on using Yahoo’s PPC program, which purportedly is much less expensive and easier to use, easier to be competitive in for keywords, and even better – the return on investment is actually a POSITIVE number for the average user. Shocking, I know! #;>)

Now the ad copy on the site is full or biased propaganda, and a few figures that had to have been pulled out of the air more or less, but the product and the premise is sound an logical. This in the face of hugely successful Adwords / Clickbank products like Commission Blueprint, which at very least is one of the most over-delivered products I have ever seen, even if I found the work a little too involved for me.

One of the claims on the Yahoo Cash for Idiots site is:

“Yahoo! Is A HUGE Unexploited Mine Of Gold…With No Competition… Just An Extremely Profitable Untapped Playground”

I guess that is yet to be evidenced, but something I am going to toy with for sure, given the less than Godin like results I have had with Google Adwords to date.

Anyway, if you are like I am in terms of success with, or rather without Google Adwords, this might be worth a look.

Cheers,

Not really, but it could make the job of an online affiliate marketer a total nightmare in the coming months… selling affiliate products on the web has just gotten much, much tougher.

Why?

Mainly because Google has taken Froogle, which it created in 2002 and re-named/re-branded it into Google Product Search. Now when anyone searches for a product on the web – Google Product Search will list the products and the stores selling them on the web.

Now it should be noted, Google doesn’t charge any fees for these listings and accepts no payment for products that show up first; nor does Google make any commissions on sales. Google makes its revenue by selling advertising via Adwords on the Product Search results pages. Any company can submit products thru Google Base to be included in Google Product Search.

What’s the problem?

Actually, there is no problem for the consumer who wants to find the cheapest price for a product. Google offers this great service which will help you find your product. It just cuts out the affiliate marketer who makes a living by promoting products on the web and receiving a small commission in return for their work.

But there are some very fundamental issues here that also cuts at the very heart of the Internet as we know it. Is Google changing the rules of how it does business by more aggressively targeting not only specific product keywords but much more broader keyword phrases in their organic search results with programs like Google Product Search? And they’re listing their links first in the organic search results or what everyone has come to believe are organic results. This argument is not new, Google has been taking those top spots for years albeit directing buyers to other companies with the best prices and offers.

However, is Google now not just targeting a product name or product – but targeting and listing in the #1 spot all the broader keyword phrases which have until recently been dominated by the ordinary website owner? And even in your own iGoogle personal search, you can NOT place your choice ABOVE this Google Product Link.

The real tricky question here: isn’t Google going from a search engine to a website creator and operator in this process? Is Google now not only providing the results; but is it now creating web pages to match those results? There’s nothing wrong with that, Google can do what it wants, but for the small affiliate marketer it means competition. Big competition. In other words, every website on the net now has Google as a potential competitor in organic search.

Of course, how far Google goes with this broader keyword targeting has yet to be seen. Only time will tell if Google does indeed have affiliate links and affiliate sites in its cross-hairs. Many affiliate marketers on the web will be waiting nervously for the answer to that question.

Again, most people would agree with what Google is doing, since most affiliate marketers only hype the products they’re selling and getting those affiliate based sites out of their search results and off the web may not be a bad move on Google‘s part and for the web as a whole.

However, are consumers now getting the real information on products they’re buying? One of the great things about the Internet is that it has always offered various types of information and viewpoints on any subject matter – including the products that we buy on the web. By placing itself first in organic search results, Google is saying its information and listed products are the ones you should be getting.

Many affiliate marketers have spent years researching and studying a particular product niche and they offer valuable in-depth information on their sites about a particular product or service. They also offer comprehensive general knowledge about products, services and subjects that many searchers genuinely want to find when they search the web for information. It doesn’t always mean going directly to the merchant to buy a product, many shoppers want information first, then make their decision.

While others will argue what’s the big deal, isn’t Google also giving other search results besides the top spot? Yes, but as any marketer who has had a # 1 ranking in Google or any search engine for that matter, will know the top spot gets the majority of the traffic. So Google, by reserving the top spot for itself, will now receive the majority of the traffic, which it can exploit with its advertising.

Google is smart. Google has smart people. And smart people know the longer you have a web surfer on your site and not on someone else’s site, the more money you will make on advertising. By taking the top spot in organic search for every profitable keyword that’s searched, and keeping those searchers on web pages derived from those results, Google can create more business for itself. The poor affiliate marketer and every other website owner will just have to settle for second place.

The actual process that Google uses to determine how much an advertiser will receive for any individual click is not revealed by them, but based on what we see in terms of historic results you can get a pretty good idea from your site.

Remember that the value of the click is determined by a dynamic ad engine for each page, and for each individual visitor and visitor category. For example, a repeat visitor to your page is worth less money as a click to Google than a new visitor, generally speaking.

There are a few things that are factored in by Google when they are figuring what any particular ad click is worth on your site, not the least of which are: Read the rest of this entry

Great video by Ron Davies showing incredibly innovative and simple way to build Twitter followers and back-link authority using Tweetwire.com and your Twitter RSS feed.

Most people don’t even know Twitter provides every user with an RSS feed of their time line. Those that do know it is there oftent are unsure as to how to best use it, or what it is really for.

Ron shows you how to really capitalize on this cool utility to build credibility and authority back-links in this short how to video.

[tag]affiliate marketing,twitter,tweetwire,backlinks,seo,authority site,google,adsense,adwords,ron davies,clickbank[/tag]