Ron Davies

I suspect that when Google came up with Google Alerts they knew they had a cool tool that people could use to keep track of subjects they were following and wanted the latest news on those subjects coming to them in their email inbox.

People have used Google Alerts for following things like Nascar, the musician Pink, Soccer, their favorite WWE wrestler, you name it.

But, many people have found other clever uses for it as well, as it is a very powerful tool whe it comes to staying on top of who is saying what about whom and where it was said.

Recently, one of my members shared they way they use Google Alerts with me for this very purpose, and I found it worked so well that I would now like to pass it on to you.

Google Alerts searches the Google archives for any given search term, and if it finds it, sends an email to you with the link to where it found the search term, and a summary of the text where it was found. This is very handy for someone that is either particularly vain, or someone that has a vested interest in what is said about them, or even about their product.

Doing this kind of search manually would be agonizing, as you would always get the same results, and they would not be based on the most current occurences of your keywords.

So, if you go to Google Alerts and

1. type your name  or your product name or even your Twitter username (which looks like @rondavies);
2. for “Type” select “Comprehensive”;
3. for “How Often” select “once a day”; and
4. enter your email address where asked.

You will receive any new occurences of that search term (your full name or product name) as they come into the Google archive system.

This means that if someone says something nice about you on blog XYZ.com, (or heaven forbid, not so nice), and Google spiders thier normal update for that blog and finds your name, you will be notified by email within the day.

Then you can either thank them, or spank them I suppose, depending on the nature of the comment or post where your name or product name were found #;>)

Another very cool, very easy to use tool from my little toolbox.

Have a great day!

Google Adsense Bounce Rate & Pagerank

So many web marketers use web page traffic exchange system and start page exchanges as part of their website promotion strategy.

In many cases this is a very bad idea, particularly when it comes to Google Adsense sites and Pagerank.

Need proof? Have a look at how favorably Google views the traffic sent to one of my sites by Trafficswarm.com.

I think you will be surprised – I was!

I highly recommend for best viewing that you click the “Full Screen” button in the player below.

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I was going to make a video that explains RSS and the basic use of it to make life easier, but I found this one on Youtube.com and it is excellent.

Here is another great video on the topic of Web 2.0 done by the clever people at CommonCraft.

This video does a very good job of explaining why social networking sites are so popular. We think one reason is because they help to solve a real world problem.

Cheers,